Why should we upgrade our analytical skills?

PwC Partner, Matt Kuperholz, on why data analysts are so employable and "sexy".

 

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How important is data in measuring performance?

Twitter VP of Global Sales, Richard Alfonsi on the central role data plays in understanding the performance of your organisation.

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With so much data, won't I get endless possible outcomes?

Chief Analytics Officer of SAS Australia, Evan Stubbs, on the surprisingly simple outcomes data invariably provides, the difficulties in finding good data people, and the need to change company culture to use data more effectively.

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Can you really put a value on data?

Senior Director of Operational Analytics at the ATO, Warwick Graco, on the virtually priceless nature of the data within your organisation.

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Do we still need people? Can't machines do all the data work now?

Senior director of Operational Analytics for the ATO, Warwick Graco, on the important role of data-driven people in extracting useful data.

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How should organisations be using their data?

Director of Strategy & Digital Transformation at Adobe APAC, Mark Henley, on the value of data and the best way organisations should be using it.

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What are the challenges of becoming a data-driven business?

SVP and CMO of TransUnion, Ken Chaplin, looks at the difficulties facing marketers who want to increase the data-driven focus of their organisations.

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What's driving innovation?

OneShift founder, Gen George, on how the willingness of millennials to share their information is creating a vastly improved customer experience.

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Your top data questions answered by experts

ADMA put your most-asked data questions to the experts. Here’s what they said...

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How your data strategy also invigorates your company culture

Big data not only helps drive customer engagement, but also profoundly changes your team dynamic.

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Crossing the great calculator-dictionary divide

Ways to build better conversations between your data and marketing teams.

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Ultimate Data-Driven Marketing Survival Guide

Data is critical to your survival and your ability to thrive in this harsh environment. So to help you weary travellers along your quest, ADMA are happy to share with you our Ultimate Data Survival Guide; everything you need to succeed.

Data Day is held in Sydney and Melbourne.

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USING DATA TO SHAPE YOUR CONTENT STRATEGY

Angus Stevens, Digital Content & Product Director, Nova Entertainment on the importance of letting your data drive your content.

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USING ANALYTICS TO MAKE AN IMPACT ON YOUR GOALS

Simon Reynolds, VP of Marketing at Airtasker, on the metrics that matter and how you should be using them.

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WHY ANALYTICS WITHOUT GOALS IS A WASTE OF TIME

Sam Kline, Senior Manager of Products & Marketing ANZ on why analytics for action is the key.

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WHICH TECH IS RIGHT FOR YOUR DATA STRATEGY?

Gateway founder, Dr Peter Brawn, on the import role of tech in a cutting-edge data strategy.

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THE ONE QUESTION YOU NEED TO ASK WHEN CREATING A DATA STRATEGY

Mike Sherman is head of Marketing, Insights, CRM & Big Data at Hong Kong Telecom. Here's what he has to say about creating an effective data strategy.

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2 Years Is A Long Time In Data-Driven Marketing

A lot's happened in the world of data over the last two years. Are your skills and knowledge up to today's data-driven marketing challenges?

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Let’s cut the BS and talk about attribution

Data Day speaker and AdRoll APAC Managing Director, Ben Sharp, shares his thoughts on the controversial issue of media attribution ahead of the release of AdRoll and AdNews’ attribution discussion paper at this year’s Data Day.

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Buy Your Tickets

 

Early Bird Prices (end 31 March):

- Member early bird: $495

- Non-member early bird: $599

 

Standard Prices (after Early Bird):

- Member full price: $599

- Non-member full price: $699

 

Group Discounts 
- Get 4 for the price of 3 or bring your team of 10 for the price of 7!

 

 

 

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